Shaw Contract Group
Chicago, IL. | 4,000 square feet
Commercial flooring company Shaw Contract Group believes that design is connected in every way, shape and form. The 2013 NeoCon Showroom exemplifies this with three carpet collection launches congruently installed throughout the space. Hexagon, a six-sided carpet tile which reflects the cultural shift toward collaborative partnerships. Beyond the Fold, an 18x36 carpet tile inspired by transformative origami folds. And in the annex, Collide, a radical exploration of opposing forces.
Hexagonal lines across walls, signs and ceilings draw you through the space. On the walls, backlit campaign photography juxtaposes product installations with inspiration images. Strategically scattered seating and Hexagon tile groupings form social hives and instill a sense of community.