COLOR IS MOOD
2019 color of the year
Each year the design team at Shaw Floors forecast a Color of the Year. The mood for 2019 couldn’t be captured in a single color alone, but a palette of colors called Whisper – five hushed tones inspired by nature. N+A helped Shaw Floors visualize and creatively package their 2019 COTY rollout. We created a story that drew from the palette’s inspired surroundings, where color is more than a hue. Color is mood.