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neocon 2018

transform space

 
 

REACTIONS. EXPERIMENTS. NEW MATERIALS. A SURPRISE ORGANIC ELEMENT. ALL COME TOGETHER IN ONE SPACE. PATCRAFT CAME TO US FOR HELP WITH THE DESIGN OF THEIR 2018 NEOCON SHOWROOM. WITH THE LAUNCH OF FOUR DISTINCT COLLECTIONS AT THE EXPO, THE CHALLENGE WAS UNIFYING THEM WITHIN ONE SPACE THEMATICALLY AND VISUALLY. DISCOVERING THE BEAUTY IN THE BREAKDOWN, THE STORIES OF EACH COLLECTION EMBRACES THE DESIGN PROCESS, AND THE IMPERFECTIONS AND DISCOVERIES THAT COME OUT OF THAT PROCESS. THE SHOWROOM WAS DESIGNED IN ZONES AND CONNECTED THROUGH THE USE OF COLOR. RICH RUSTS AND BLUSH TONES WERE THE BACKDROP AND CONNECTIVE PALETTE THAT EMBRACED AND UNIFIED EACH COLLECTION – TRANSFORMING  THE SPACES THAT SURROUND US.

 
 
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T H E   C O L L E C T I O N S

 
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a r t e f a c t

 

 
 

INSPIRED BY THE OXIDATION PROCESS OF DISCARDED ITEMS EXPOSED TO RUST AND WATER, ARTEFACT IS A STUNNING AND ORGANICALLY-FUSED COLLECTION THAT EXPLORES THE COURSE OF AGE AND WEATHERING – A WATERMARK LEFT WITHIN NATURE.

 
 
 
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m o n o t o n e  / s u r f a c e  t o n e

 

LIGHT AND SURFACE INTERACT IN TONAL CONTRAST. ABSTRACT ORGANIC VISUALS MIX MATTE AND GLOSS TO CREATE MONOCHROME AND SURFACE TONE.

 
 
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w o o d t o n e

 
 

HAND-DRAWN LINES CREATE AN ARTISTIC INTERPRETATION OF TRADITIONAL WOOD VISUAL WITH VARYING LEVELS OF DEPTH AND CONTOUR.